Editorial standards

Every number is sourced

No rate, threshold, deadline or penalty appears on this site without a link to the body that publishes it — the Federal Tax Authority, the Ministry of Finance, or the Decree-Law or Cabinet Decision itself, cited by number.

Those links are not nofollow. Linking to the regulator you are writing about is a quality signal, and hoarding link equity from the FTA is not a strategy.

If a source and this site ever disagree, the source is right and this site is out of date. Tell us and we will fix it.

Who wrote this, and what that is worth

Pages name the person who reviewed them. That person is Asad Shaheen. He is not a UAE-credentialled tax professional, and the site does not paper over that with a house byline: "reviewed by our editorial team" is a claim about expertise, and on tax guidance an unearned one is worse than an absent one. A named reader without a licence is the honest version of that sentence.

Pages are authored by taxadvisors.ae as an organisation, and the authorship claim we do make is a claim about method, not about qualification. Four things are true of every page, and all four can be checked from the page itself:

1. Each figure names the instrument it came from, by number, in the sentence that carries it — not in a footnote and not as a vague gesture at "the FTA".
2. The instrument was read at its primary text, not from a summary or another firm's page. The sources are listed at the foot of every page, with links, so the reading can be checked.
3. Where a figure could not be sourced, the page refuses it and says why. Nothing here is estimated, rounded from a competitor, or carried forward from a previous year.
4. The date shown is the date the page was edited, and it is labelled as one. It is not a review date and it is never bumped to look fresh.

Every one of those is also published in machine-readable form, from the same records the visible page renders from, so a search engine or an assistant cannot be told something different from a reader: the sources appear as citation, the named laws as about and mentions, the edit date as dateModified, the publisher as author, an organisation and never an invented person, and the review as reviewedBy.

What changes when a reviewer signs a page off: their name and the date they read it appear on that page, the noindex tag comes off, and the page enters the sitemap and the feed. On that page only. Sign-off is per page, never site-wide, and never applied retrospectively to an edit date. Review here is by Asad Shaheen, named without a professional credential — that is what the page claims and nothing more.

Nothing publishes without review

Every page carries a review status. A page is only indexable once a named person has read it against the instruments it cites and set that status to reviewed. Until then it is marked noindex and excluded from the sitemap. Review here is named.

This is enforced in code, not by process discipline. For the 8302 guidance pages, the same function that decides whether a page appears in the sitemap decides whether it carries a noindex tag, so the two cannot drift apart — which is the usual way sitemaps start lying.

A handful of structural pages — the homepage, this one, the topic index, about, contact, pricing, people, privacy and terms — sit outside the content-collection gate because they are hand-written rather than generated. They are listed in the sitemap, and they carry index,follow unless a preview deploy has suppressed indexing for the whole host.

The quality gate

Thin pages are not a style problem on a tax site; they are the fastest way to lose the trust of both readers and search engines. So "no thin pages" is structural here rather than aspirational. Every page is checked at build time and fails if it does not clear:

• a word floor set by page type — 2,200 for a regime overview, 1,500 for a topic page
• a minimum number of substantive sections and answered questions
• a 35–85 word opening answer that stands alone without surrounding context
• at least one named legal instrument or authority
• at least three contextual internal links and one primary external source
• a title tag under 60 characters and a meta description between 110 and 158

A page that fails any of these is rendered but never indexed. It is not possible to ship a thin page through this site, only to fail to ship one.

The questions are real

The FAQs on every page are questions harvested from live Google results — what people genuinely asked, in their own words. We do not invent questions to pad structured data. A page with four real questions is worth more than one with twelve fabricated ones, and the fabricated version is spam.

The same applies to what gets written at all. Every page here exists because a measured cluster of real searches has no good answer. Where there is no demand, there is no page.

What we will not publish

• Invented credibility. No fabricated client names, case studies, testimonials, review scores or "trusted by 500+ companies". This firm has no published track record yet, and writing one would be a lie.
• Regulatory registers we do not hold. We link to the authority's own list rather than reproduce one we cannot verify or keep current.
• Competitor brand names. We do not build pages to intercept searches for another firm by name.
• Licence and registration numbers. Licence and registration papers are available to view at our office — visit us at Aspin Commercial Tower, Sheikh Zayed Road, Dubai, or call +971 58 541 4616, WhatsApp +971 58 541 4616 or email info@taxadvisors.ae. No professional body membership or qualification is claimed for anyone. The terms of use set that out in full.
• Manufactured urgency. No countdowns, no "3 people are viewing this". On a tax site that destroys the credibility it trades on.
• Duplicate pages for the same question. One question gets one page, answered properly.
• A reviewer the page does not have. A page names a reviewer only once that person has actually read it. An editorial byline is not a substitute, a build date is not a review date, and a licence is not inferred from a name.

Corrections

Tax law changes and pages go stale. Where something on this site is wrong, out of date, or has been overtaken by an FTA clarification, we would rather hear about it than not.

Call, WhatsApp or email the details on the contact page. There is no enquiry form: an earlier one collected questions and discarded them, and it stays down until a handler exists. Do not send Emirates ID, passport, bank details or a copy of a return with a correction unless we have asked for that specific document.

When a page is materially corrected, its reviewed date changes. We do not bump review dates to look fresh; a date on this site means someone actually looked at the page on that day.